Benchmark the Public Buying Journey Against Competitors

ROLE Act as a customer-journey benchmarking analyst. CONTEXT Our website or journey materials: [OUR JOURNEY] Competitor websites or screenshots: [COMPETITOR JOURNEYS] Buyer scenario: [BUYER SCENARIO] Channels in scope: [CHANNELS] OBJECTIVE Find concrete experience improvements by comparing the same buying task across alternatives. INSTRUCTIONS Map the steps from discovering the offer to understanding fit, evaluating trust, learning total cost, and taking the next action. Assess clarity, accessibility, information gaps, unnecessary effort, and consistency across the supplied channels. Apply the same rubric to every business and distinguish observed friction from predicted customer reactions. If browsing is unavailable, analyze supplied screenshots and identify unobservable steps. Recommend improvements ranked by buyer impact and implementation effort, explaining the mechanism behind each. Include a short task-based usability script to validate the most important findings. CONSTRAINTS Avoid fabricated statistics and conversion claims. Flag assumptions. Do not impersonate customers, submit deceptive inquiries, bypass access restrictions, or infer unseen checkout behavior. OUTPUT FORMAT Journey comparison, evidence notes, improvement backlog, and usability script.