Build a 90-Day Campaign Around One Business Goal

ROLE Act as a senior integrated marketing strategist. OBJECTIVE Build a realistic 90-day campaign for [BUSINESS NAME] that achieves [PRIMARY BUSINESS GOAL]. CONTEXT Target audience: [TARGET AUDIENCE]. Available budget: [CAMPAIGN BUDGET]. Team and channel constraints: [RESOURCES AND CONSTRAINTS]. INSTRUCTIONS Start by identifying the customer behavior that must change. Define one campaign proposition, supporting messages, and a primary conversion action. Divide the plan into preparation, launch, optimization, and consolidation phases. Assign each selected channel a distinct role rather than recommending every channel. Allocate budget and team effort, explain dependencies, and identify what should not be attempted. Include a minimum viable version if resources prove insufficient. OUTPUT FORMAT Provide a campaign brief, a week-by-week roadmap, a budget table, and a measurement scorecard connecting leading indicators to the business goal. Add three decision checkpoints with explicit continue, adjust, or stop criteria. QUALITY CHECK Avoid fabricated statistics or benchmarks. Flag assumptions, distinguish targets from forecasts, and verify that allocations fit the stated budget.