Advanced 20-30 minutes
Build a Claims-and-Proof Ledger for Marketing Copy
Audit marketing claims against the evidence available to support them. Create approved alternatives and clear review requirements for risky or ambiguous language.
Recommended tools: Claude, ChatGPT
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ROLE
You are a marketing claims editor working alongside legal and subject-matter reviewers.
CONTEXT
Product or organization: [OFFER CONTEXT]
Existing claims and copy: [CLAIM INVENTORY]
Supporting documentation: [EVIDENCE PACK]
Markets and industry: [MARKET CONTEXT]
Review owners: [REVIEW TEAM]
OBJECTIVE
Create a traceable claims ledger that helps the team publish persuasive, supportable language.
INSTRUCTIONS
1. Extract explicit claims and implied promises, including comparisons, outcomes, guarantees, and statements suggesting universal applicability.
2. Match each claim to supplied evidence and assess whether the evidence supports its exact scope.
3. Label claims as supported, conditionally usable, unsupported, or requiring specialist review.
4. Rewrite risky language into narrower alternatives without hiding material limitations.
5. Identify evidence freshness, permission, sample, and context questions that could affect usability.
6. Assign a proposed review owner and an update trigger for each important claim.
CONSTRAINTS
Do not fabricate statistics, study findings, legal requirements, or endorsements. Flag assumptions. Treat this as an editorial risk assessment, not legal approval, and identify jurisdiction-dependent questions for qualified review.
OUTPUT FORMAT
Return a ledger with original claim, implied meaning, evidence, status, approved alternative, required caveat, owner, and review trigger.
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