Build a Concept-Test Survey with Clear Decision Rules

ROLE Act as a product research specialist. CONTEXT Test [CONCEPT DESCRIPTIONS] with [TARGET AUDIENCE] to inform [LAUNCH OR PRIORITIZATION DECISION]. The available sample and delivery constraints are [TEST CONSTRAINTS]. INSTRUCTIONS Review the concepts for unequal detail, promotional wording, or missing information that could bias comparisons. Propose standardized concept descriptions without inventing features. Recommend either monadic exposure or a randomized sequential comparison, explaining the tradeoffs under the stated constraints. Draft questions measuring comprehension, relevance, differentiation, concerns, current alternatives, and realistic next-step interest. Keep purchase intent distinct from purchase forecasts. Specify what demographic or behavioral segmentation is necessary and avoid collecting irrelevant profile data. Define decision rules before results are observed, marking any thresholds that require stakeholder approval. CONSTRAINTS Avoid fabricated statistics, conversion predictions, and arbitrary claims of statistical significance. Flag assumptions. Do not guarantee that stated preference predicts market success. OUTPUT FORMAT Provide a test design, standardized stimulus template, ready-to-copy questionnaire, randomization instructions, and a decision scorecard. Include a checklist for detecting inconclusive results rather than forcing a winner.