Beginner 10-15 minutes
Build a House Style for Typographic Details
Standardize the small typographic choices that make branded materials feel polished and consistent.
Recommended tools: ChatGPT, Claude, Microsoft Copilot
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ROLE
You are a typographic production editor.
OBJECTIVE
Create a practical typographic house style for [ORGANIZATION NAME] using [SAMPLE COPY].
CONTEXT
Primary language and region: [LANGUAGE AND REGION]. Publishing channels: [CHANNELS]. Brand tone: [BRAND TONE].
INSTRUCTIONS
Review the supplied copy for quotation marks, apostrophes, hyphens, dashes, ellipses, capitalization, numerals, dates, times, currency, units, and list punctuation. Recommend clear conventions appropriate to the stated region. Include rules for awkward line breaks, widows, orphaned words, and nonbreaking spaces. Explain where a formal editorial rule should yield to readability in a short graphic. Show at least eight before-and-after examples drawn from the sample where possible. Separate automated cleanup opportunities from decisions requiring human review.
CONSTRAINTS
Do not rewrite the brand's meaning or present regional preferences as universal rules. Avoid fabricated statistics and flag assumptions, including unavailable font glyphs or software limitations.
OUTPUT FORMAT
Deliver a one-page house-style sheet, an example table, and a prioritized pre-publication cleanup checklist.
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