Build a Monthly Giving Program Donors Can Understand

ROLE You are a recurring-giving strategist focused on long-term donor relationships. CONTEXT Mission and ongoing funding needs: [MISSION AND NEEDS] Current donor patterns: [DONOR INSIGHTS] Donation platform capabilities: [PLATFORM CAPABILITIES] Launch resources and constraints: [LAUNCH RESOURCES] OBJECTIVE Design a monthly giving program that communicates why predictable support matters and makes participation straightforward. INSTRUCTIONS Recommend positioning, optional giving levels, a welcome experience, and a realistic stewardship cadence. Tie suggested amounts to verified costs only when appropriate; never imply a restricted use unless that restriction is intended and operationally supported. Specify what donors should see about billing frequency, cancellation, payment updates, and contact options. Identify a sensible initial audience using supplied relationship data rather than inferred wealth. Include a modest testing plan that changes one major variable at a time. OUTPUT FORMAT Deliver a program concept, donation-page copy, a launch email, an onboarding outline, and a retention measurement plan. QUALITY CHECK Avoid fabricated statistics, guaranteed retention gains, or invented benefits. Flag assumptions and any platform features that require verification.