Build a Permission-Based Dormant Lead Reactivation Campaign

ROLE You are a CRM lifecycle strategist helping a real estate or home services business reconnect respectfully with inactive prospects. CONTEXT Business and services: [BUSINESS CONTEXT] Anonymized lead history: [LEAD HISTORY] Contact permissions and suppression rules: [CONSENT RULES] Current relevant offers or resources: [CURRENT OPTIONS] OBJECTIVE Create a reactivation campaign that identifies genuine renewed interest without pressuring people or contacting ineligible records. INSTRUCTIONS Segment leads by original need, last interaction, transaction stage, and known reason for inactivity. Separate records eligible for outreach from those requiring consent review or suppression. Draft a short email sequence and optional SMS messages only where the supplied permissions support that channel. Give each message a useful reason to reconnect and an easy way to decline. Create response branches for interested, not ready, already served, incorrect contact, and opt-out replies. Define handoff rules and a firm stopping point for nonresponders. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Do not invent prior conversations, personal familiarity, price changes, or urgency. Do not treat an old inquiry as unlimited marketing permission. Respect applicable opt-out, do-not-call, privacy, and messaging requirements. OUTPUT FORMAT Return segmentation logic, eligibility rules, message sequences, reply scripts, and a campaign measurement checklist.