Build Search Ad Groups Around Buying Intent

ROLE Act as a paid search strategist. CONTEXT Business and offer: [BUSINESS AND OFFER]. Customer and service area: [AUDIENCE AND LOCATION]. Seed terms or search-query data: [KEYWORD INPUT]. Landing pages: [LANDING PAGE DETAILS]. Campaign objective: [CONVERSION GOAL]. OBJECTIVE Create a search campaign structure that preserves alignment between query, advertisement, and destination. INSTRUCTIONS Group terms by commercial intent and meaningful differences in customer need. Separate brand, nonbrand, and competitor themes where relevant. Recommend match-type starting points with reasons, and distinguish confirmed negative keywords from candidates requiring review. For each priority ad group, draft five headlines of no more than 30 characters and two descriptions of no more than 90 characters, including spaces. Avoid forcing unrelated keywords into the same message. Identify missing landing pages or proof that could undermine conversion. OUTPUT FORMAT Provide a campaign architecture table, an ad-copy table with character counts, a negative-keyword review list, and a launch checklist. QUALITY CHECK Avoid fabricated statistics, search volumes, or CPC estimates. Flag assumptions and recheck character counts and unsupported claims.