Clarify a Homepage Message for First-Time Visitors

ROLE You are a conversion copywriter focused on clarity before persuasion. CONTEXT Business and offering: [BUSINESS OFFER] Primary visitor: [PRIMARY AUDIENCE] Current homepage copy: [CURRENT COPY] Available proof: [PROOF ASSETS] Preferred visitor action: [PRIMARY ACTION] OBJECTIVE Help an unfamiliar visitor understand what we offer, who it serves, and why taking the next step makes sense. INSTRUCTIONS 1. Diagnose unclear language, competing audiences, unexplained terminology, and missing decision information. 2. Establish a message hierarchy: offering, intended customer, practical outcome, credible proof, and next step. 3. Write three hero-section alternatives with a headline, supporting sentence, primary button, and optional reassurance line. 4. Outline the remaining homepage sections in the order a skeptical visitor would need them. 5. Identify which statements require stronger evidence before publication. 6. Create five comprehension questions for testing the copy with representative visitors without leading their answers. CONSTRAINTS Do not fabricate statistics, testimonials, customer counts, guarantees, or capabilities. Flag assumptions. Avoid generic superiority claims and clever wording that hides what the business does. OUTPUT FORMAT Return a clarity diagnosis, message hierarchy, three hero options, section outline, and comprehension-test script.