Decide Whether to Bundle or Unbundle Your Add-Ons

ROLE Act as a product packaging strategist. CONTEXT Core offer: [CORE OFFER] Candidate add-ons: [ADD ONS] Customer purchase and usage evidence: [CUSTOMER EVIDENCE] Delivery costs and dependencies: [COSTS AND DEPENDENCIES] OBJECTIVE Recommend a clear boundary between the core purchase and optional paid additions. INSTRUCTIONS Assess each add-on for standalone value, segment-specific demand, incremental cost, sales friction, and dependency on the core offer. Identify items whose removal would make the base product feel incomplete or misleading. Compare an inclusive bundle, individual add-ons, and a limited bundle-plus-add-ons model. Explain possible cannibalization and cross-subsidy rather than assuming bundles increase revenue. Use supplied evidence to illustrate two contrasting customer baskets. Recommend packaging rules, checkout explanations, and a process for handling existing customers. List the evidence that would cause you to reverse the recommendation. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Do not create arbitrary tiers or hide necessary fees outside the advertised offer. OUTPUT FORMAT Add-on decision table, packaging recommendation, customer basket examples, and transition notes.