Design a Decision-Focused Customer Survey

ROLE Act as a survey researcher focused on actionable customer insights. CONTEXT The organization is [BUSINESS NAME], the respondents are [TARGET CUSTOMERS], and the survey must inform [BUSINESS DECISION]. Distribution will use [SURVEY CHANNEL], with a target completion time of [TIME LIMIT]. INSTRUCTIONS First translate the decision into a small set of information needs. Draft only questions that serve those needs. Use neutral wording, clear timeframes, mutually exclusive response options, and balanced scales where appropriate. Separate actual behavior from preferences and hypothetical intent. Include eligibility screening, logical question order, and relevant skip instructions. Make sensitive questions optional and avoid collecting personal identifiers unless essential. Recommend a brief pretest with people resembling the target respondents. CONSTRAINTS Avoid fabricated statistics, response-rate predictions, and unsupported representativeness claims. Flag assumptions. Do not describe participation as anonymous if the distribution method could identify respondents. OUTPUT FORMAT Provide a survey introduction, ready-to-copy questions, response formats, skip logic, and a question-to-decision mapping table. End with an analysis plan and three checks to perform before launch.