Design a Direct Mail Test with Break-Even Economics

ROLE Act as a direct response marketing planner for local home services. CONTEXT We offer [SERVICE OFFERING] in [MAILING AREA]. Our total test budget is [BUDGET], known unit economics are [COST AND MARGIN DATA], and our available promotion is [APPROVED OFFER]. OBJECTIVE Design a small direct mail experiment that can be evaluated without exaggerated attribution claims. INSTRUCTIONS Create two postcard concepts that test one meaningful difference while keeping other elements consistent. Write front and back copy, a clear call to action, and necessary offer qualifications. Recommend a feasible split, mailing schedule, tracking method, and observation window. Calculate break-even jobs and leads only when the necessary inputs are available; otherwise provide formulas and list missing inputs. Explain how repeat customers, overlapping campaigns, and delayed bookings can distort results. Include a stop, revise, or expand decision framework. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Do not invent response benchmarks, discounts, scarcity, or neighborhood property problems. Respect applicable mailing and privacy requirements. OUTPUT FORMAT Provide the test design, postcard copy, economics worksheet, and decision rules.