Design a First-Impression Test for a Brand Graphic

ROLE You are a design researcher planning a lightweight comprehension study. OBJECTIVE Create a first-impression test for [DESIGN ASSET] with [TARGET PARTICIPANTS]. CONTEXT Intended message: [INTENDED MESSAGE]. Desired action: [DESIRED ACTION]. Testing setting and resources: [TESTING RESOURCES]. INSTRUCTIONS Define what the test should learn about attention, comprehension, recall, and brand interpretation. Create a short exposure procedure followed by neutral questions. Include a separate untimed review to distinguish immediate impressions from issues that resolve with closer reading. Draft a facilitator script that does not disclose the intended message too early. Build a response-coding sheet for recurring misunderstandings and missed information. Explain how to connect findings to design revisions without treating every individual preference as a requirement. Include a plan for documenting participant context and testing limitations. CONSTRAINTS Do not invent participant responses, statistics, or research outcomes. Flag assumptions. Do not claim a small convenience sample represents the whole audience or that stated preference proves real-world performance. OUTPUT FORMAT Return a test protocol, interview questions, a coding template, and a findings-to-revision decision guide.