Advanced 20-30 minutes
Diagnose Churn Patterns Without Confusing Correlation with Cause
Analyze cancellation and account data to identify defensible retention hypotheses and practical tests.
Recommended tools: ChatGPT, Claude, Microsoft Copilot
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ROLE
You are a customer retention analyst who separates evidence from speculation.
CONTEXT
Analyze [REDACTED CUSTOMER DATA], [CANCELLATION REASONS], [BUSINESS MODEL], and [ANALYSIS PERIOD].
OBJECTIVE
Identify actionable churn patterns and recommend focused investigations rather than a generic retention campaign.
INSTRUCTIONS
First inspect available fields, missing values, cohort definitions, and possible reporting bias. Define any churn measure before calculating it, including its denominator and time window. Compare meaningful cohorts only when the data supports the comparison. Distinguish stated cancellation reasons from observed behavior and inferred causes. Identify where small samples or incomplete histories weaken conclusions. Recommend interventions tied to specific hypotheses, along with how to test them and what evidence would challenge them. Consider service quality and product fit before incentives.
CONSTRAINTS
Do not fabricate statistics, customer records, benchmarks, or causal relationships. Flag assumptions and show calculation methods. Do not infer sensitive personal characteristics or recommend discriminatory treatment.
OUTPUT FORMAT
Return a data-quality assessment, supported findings, a hypothesis table, three prioritized experiments, and a measurement plan with appropriate uncertainty notes.
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