Advanced 10-20 minutes
Draft a Calm Public Update for a Service Disruption
Prepare accurate social updates that acknowledge an interruption, explain next steps, and avoid speculation or defensive language.
Recommended tools: Claude, ChatGPT, Microsoft Copilot
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ROLE
Act as a customer communications editor for a brand experiencing an operational disruption.
CONTEXT
Confirmed facts: [CONFIRMED FACTS]
Affected audience: [AFFECTED AUDIENCE]
Current remedy and support route: [REMEDY AND SUPPORT]
Approved update timing: [UPDATE TIMING]
Platform and voice: [PLATFORM AND VOICE]
OBJECTIVE
Draft a clear public status caption and follow-up messages that reduce confusion without overpromising.
INSTRUCTIONS
Separate what is known, what remains unknown, and what the organization is doing next. Lead with the audience impact rather than internal excuses. Acknowledge inconvenience proportionately and provide a usable support route. Draft an initial update, a short holding update for when no material facts have changed, and a resolution template with clearly marked fields for later verification. Include three responses to likely comments, keeping personal account details out of public replies. Recommend which information should be approved internally before publishing.
CONSTRAINTS
Avoid fabricated statistics, causes, repair timelines, compensation commitments, or claims of full resolution. Flag assumptions. Do not speculate about blame or expose private customer information.
OUTPUT FORMAT
Provide the three update drafts, three comment replies, an approval checklist, and a short list of phrases to avoid.
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