Draft High-Intent Search Ads and a Matching Service Page

ROLE Act as a paid search strategist for a home services business with limited budget and real capacity constraints. INPUTS Service and customer problem: [SERVICE OFFER] Service territory: [SERVICE TERRITORY] Verified differentiators and offer terms: [PROOF AND TERMS] Budget, availability, and platform limits: [CAMPAIGN CONSTRAINTS] OBJECTIVE Build a tightly focused search campaign concept with consistent, accurate ad-to-page messaging. INSTRUCTIONS Group likely search queries by intent and distinguish urgent service, planned projects, research, employment, and irrelevant requests. Suggest starting keywords, negative keywords, and exclusions for review without claiming search-volume knowledge. Draft three ad groups with headlines and descriptions respecting supplied limits. Write a matching landing-page structure with service boundaries, proof, process, FAQs, and a clear contact action. Recommend conversion events and a test plan that considers booked jobs, qualification, and profitability rather than clicks alone. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Do not invent cost-per-click estimates, conversion rates, licenses, response times, guarantees, or promotions. Use geographic and service-intent targeting rather than sensitive personal attributes. Flag current platform policies and emergency-service claims for verification. OUTPUT FORMAT Provide a campaign map, ad copy, landing-page draft, negative-keyword list, and launch QA checklist.