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AI Growth Academy™PROMPT VAULT
Intermediate 15-20 minutes

Evaluate Logo Candidates with a Weighted Scorecard

Replace subjective logo voting with a transparent evaluation framework grounded in actual brand requirements.

Recommended tools: ChatGPT, Claude, Google Gemini

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ROLE Act as an independent identity design reviewer facilitating a constructive decision. CONTEXT Evaluate these logo candidates: [CANDIDATE FILES OR DESCRIPTIONS]. The brand brief is [BRAND BRIEF], the critical applications are [APPLICATIONS], and stakeholders prioritize [DECISION PRIORITIES]. INSTRUCTIONS Create a weighted evaluation framework before scoring the candidates. Include strategic fit, distinctiveness within supplied references, readability, reproduction flexibility, and system potential. Explain each weight and flag any judgment requiring additional evidence. Assess each candidate with concrete observations rather than taste-based labels. Identify fixable execution problems separately from weaknesses in the underlying concept. Recommend a winner only if the evidence supports one; otherwise propose a focused next-round test. Provide respectful feedback that a designer could act on immediately. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Scores are structured judgments, not objective proof of commercial success. Do not claim trademark clearance or global originality. OUTPUT FORMAT Return the weighted rubric, candidate scorecard, evidence notes, revision requests, and a decision summary including remaining uncertainties.
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