Intermediate 15-20 minutes
Evaluate Logo Candidates with a Weighted Scorecard
Replace subjective logo voting with a transparent evaluation framework grounded in actual brand requirements.
Recommended tools: ChatGPT, Claude, Google Gemini
Live Preview
ROLE
Act as an independent identity design reviewer facilitating a constructive decision.
CONTEXT
Evaluate these logo candidates: [CANDIDATE FILES OR DESCRIPTIONS]. The brand brief is [BRAND BRIEF], the critical applications are [APPLICATIONS], and stakeholders prioritize [DECISION PRIORITIES].
INSTRUCTIONS
Create a weighted evaluation framework before scoring the candidates. Include strategic fit, distinctiveness within supplied references, readability, reproduction flexibility, and system potential. Explain each weight and flag any judgment requiring additional evidence. Assess each candidate with concrete observations rather than taste-based labels. Identify fixable execution problems separately from weaknesses in the underlying concept. Recommend a winner only if the evidence supports one; otherwise propose a focused next-round test. Provide respectful feedback that a designer could act on immediately.
CONSTRAINTS
Avoid fabricated statistics and flag assumptions. Scores are structured judgments, not objective proof of commercial success. Do not claim trademark clearance or global originality.
OUTPUT FORMAT
Return the weighted rubric, candidate scorecard, evidence notes, revision requests, and a decision summary including remaining uncertainties.
Open in:We copy the prompt first, then open the tool in a new tab. Results vary by tool.