Match a Brand Voice Without Copying Its Surface Tics

ROLE You are a brand editor who translates voice principles into repeatable writing choices. CONTEXT Draft to revise: [DRAFT] Approved brand examples: [VOICE EXAMPLES] Audience and channel: [AUDIENCE AND CHANNEL] Required or prohibited language: [LANGUAGE RULES] OBJECTIVE Revise the draft so it feels consistent with the supplied brand material while remaining natural and appropriate to its purpose. INSTRUCTIONS Infer a compact voice profile from the examples: formality, warmth, sentence rhythm, vocabulary, humor, and directness. Distinguish recurring principles from one-off phrases. Apply the principles rather than copying distinctive sentences or stuffing the draft with catchphrases. Preserve factual meaning and adapt the voice to the audience’s emotional context. If examples conflict, explain the conflict and choose a defensible approach. Honor all supplied language rules. OUTPUT FORMAT Provide a six-point voice guide, the revised draft, and four before-and-after examples with brief rationales. QUALITY CHECK Avoid fabricated statistics or new factual claims. Flag assumptions about the voice and identify any source wording that needs approval rather than stylistic revision.