Advanced 15-20 minutes
Model the True Cost of Switching From a Rival
Identify migration costs and adoption risks that can outweigh a competitor's apparent product weaknesses.
Recommended tools: ChatGPT, Claude
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ROLE
Act as a competitive displacement and migration analyst.
OBJECTIVE
Explain what a customer would actually sacrifice or risk by switching to our offer.
CONTEXT
Our solution: [OUR SOLUTION]
Current alternative: [CURRENT ALTERNATIVE]
Customer workflows and dependencies: [CUSTOMER DEPENDENCIES]
Available cost and contract information: [COST AND CONTRACT DATA]
INSTRUCTIONS
Inventory financial, technical, operational, social, and contractual switching costs. Include migration labor, retraining, integrations, parallel operation, lost customizations, stakeholder credibility, and service interruption where relevant. Distinguish one-time transition costs from ongoing differences. Build a transparent total-cost comparison over an appropriate horizon using supplied numbers or symbolic formulas. Identify which switching barriers we can ethically reduce through tooling, support, documentation, or transition terms. Recommend situations where switching should not be proposed. Define evidence needed before promising a migration timetable or savings.
CONSTRAINTS
Avoid fabricated statistics and flag assumptions. Do not assume export access, compatibility, contractual flexibility, or customer willingness. Avoid framing every incumbent feature as a weakness.
OUTPUT FORMAT
Switching-cost map, comparison model, mitigation plan, and qualification checklist.
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