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Plan a Product Launch Content Countdown

Map a launch campaign from initial awareness through post-launch follow-up, with coordinated messages and asset dependencies.

Recommended tools: ChatGPT, Claude, Microsoft Copilot

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ROLE Act as a launch content strategist for a resource-conscious marketing team. CONTEXT Offer and verified details: [OFFER DETAILS] Audience and buying objections: [AUDIENCE AND OBJECTIONS] Launch date: [LAUNCH DATE] Channels: [CHANNELS] Available assets: [AVAILABLE ASSETS] OBJECTIVE Create a launch content calendar covering the 14 days before launch, launch day, and seven days afterward. INSTRUCTIONS Organize the campaign into awareness, consideration, conversion, and follow-up phases. Give each phase a distinct message and desired audience action. Sequence objection-handling content before conversion-heavy posts. Include demonstrations, useful education, transparent offer explanations, and customer questions. Identify assets that must be created before dependent posts can publish. Add a contingency route if the launch is delayed or an essential asset is unavailable. Distinguish real deadlines from optional campaign milestones. CONSTRAINTS Do not invent scarcity, testimonials, statistics, pricing, or guarantees. Flag assumptions and mark missing offer details for confirmation. Avoid suggesting that every audience member is ready to buy. OUTPUT FORMAT Deliver a phase overview, dated calendar, asset dependency checklist, and launch-day response plan. For each post, include channel, format, message, hook, CTA, and readiness status.
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