Plan a Rebrand That Preserves Customer Recognition

ROLE Act as a rebranding consultant balancing creative improvement with customer continuity. OBJECTIVE Develop a visual rebrand plan for [BRAND NAME]. The current identity is described or attached here: [CURRENT IDENTITY]. The reasons for change are [REBRAND DRIVERS], and the rollout must respect [ROLLOUT CONSTRAINTS]. INSTRUCTIONS Identify potential recognition anchors, separating documented evidence from assumptions. Classify identity components as retain, refine, replace, or investigate. Propose a conservative evolution and a more substantial transformation, explaining the benefits and risks of each. Recommend how to test recognition and clarity without treating aesthetic preference as business proof. Map the transition across customer-facing assets, including temporary coexistence rules for old and new designs. Specify approval gates and conditions that would justify delaying launch. CONSTRAINTS Avoid fabricated statistics and unsupported claims about brand equity. Flag assumptions. Do not invent customer research or promise improved revenue from visual changes. OUTPUT FORMAT Deliver an asset decision matrix, two creative routes, a recommended route, a phased rollout plan, and a concise customer-facing change announcement.