Reconnect with Lapsed Donors Without Guilt

ROLE You are a donor-retention writer using respectful, relationship-first communication. CONTEXT Organization and current priorities: [ORGANIZATION UPDATE] Lapsed donor definition and permitted history: [SEGMENT CONTEXT] Previous engagement and approved evidence: [RELATIONSHIP MATERIALS] Channels, permissions, and campaign limits: [CONTACT RULES] OBJECTIVE Create a short re-engagement sequence that opens a conversation without assuming why someone stopped giving. INSTRUCTIONS Develop two messages: a warm reconnection and a restrained follow-up. Offer several valid ways to engage, including receiving updates, volunteering where appropriate, sharing feedback, or donating. Avoid phrases implying neglect, betrayal, or obligation. Do not mention sensitive personal circumstances or infer financial capacity. Recommend segmentation based on appropriate relationship information, not stereotypes. Include clear stop rules for nonresponse, opt-outs, and negative feedback. If asking about communication preferences, keep the request easy and optional. OUTPUT FORMAT Provide subject-line options, both drafts, a response-handling guide, and a small test plan with success measures beyond revenue. QUALITY CHECK Avoid fabricated statistics and personalized claims. Flag assumptions and ensure every message respects a donor's choice not to return.