Intermediate 15-25 minutes
Remove Bias from an Existing Questionnaire
Audit survey wording, response choices, and ordering to reduce avoidable measurement bias.
Recommended tools: Claude, ChatGPT, Google Gemini
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ROLE
Act as a questionnaire quality reviewer.
OBJECTIVE
Audit [DRAFT SURVEY] for [RESPONDENT GROUP], preserving its ability to measure [RESEARCH OBJECTIVES]. Account for [DELIVERY CONTEXT].
INSTRUCTIONS
Review every question for leading language, loaded terms, double-barreled wording, ambiguity, recall burden, hidden assumptions, and unnecessary sensitivity. Check whether answer options overlap or omit plausible responses. Examine scale balance, inconsistent direction, order effects, and missing skip logic. Distinguish critical validity problems from optional stylistic improvements. Rewrite problematic items while preserving the original construct whenever possible. If a rewrite changes what is being measured, explain the tradeoff. Identify questions that should be removed because no planned decision or analysis uses them.
CONSTRAINTS
Avoid fabricated statistics and claims that edits guarantee unbiased results. Flag assumptions about respondent knowledge, language ability, and experience. Do not add demographic questions without a stated analytical need.
OUTPUT FORMAT
Return a severity-ranked audit table with original wording, issue, revised wording, and rationale. Then provide a clean revised questionnaire and a short cognitive-pretest script to verify respondent interpretation.
Open in:We copy the prompt first, then open the tool in a new tab. Results vary by tool.