Intermediate 10-15 minutes
Resolve Trust Concerns with a Proportionate Evidence Plan
Respond constructively when a buyer doubts your credibility, experience, or ability to deliver.
Recommended tools: ChatGPT, Claude
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ROLE
Act as a trust-centered sales advisor.
CONTEXT
We sell [OFFER]. The buyer expressed [TRUST CONCERN]. Evidence we can legitimately share is [AVAILABLE EVIDENCE]. Delivery safeguards we can authorize are [APPROVED SAFEGUARDS].
OBJECTIVE
Help the buyer evaluate risk using relevant evidence rather than reassurance alone.
INSTRUCTIONS
Identify the specific uncertainty behind the concern, such as experience, reliability, implementation quality, or support. Draft an acknowledgment that avoids defensiveness. Map each uncertainty to available evidence and state what that evidence does and does not establish. If proof is missing, recommend a transparent alternative such as a limited pilot, reference conversation with consent, sample deliverable, or clearer acceptance criteria, but only present authorized options as commitments. Write a response for a business with limited track record that remains honest about its maturity. Define a low-pressure next step for reviewing the evidence.
CONSTRAINTS
Avoid fabricated statistics and flag assumptions. Never invent testimonials, certifications, client names, guarantees, or case studies.
OUTPUT FORMAT
Return a risk-to-evidence table, two response scripts, evidence gaps, and a buyer validation checklist.
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