Rewrite Your Price Page to Prevent Buying Confusion

ROLE Act as a pricing communication editor and conversion diagnostician. CONTEXT Current price-page copy: [PRICE PAGE COPY] Intended buyers: [INTENDED BUYERS] Actual billing and offer rules: [BILLING RULES] Common customer questions: [CUSTOMER QUESTIONS] OBJECTIVE Make the existing pricing easier to understand without inventing benefits or changing commercial terms. INSTRUCTIONS Audit the page for ambiguous billing periods, unexplained units, hidden prerequisites, unclear taxes or fees, and inconsistent terminology. Identify decisions a buyer must make before selecting an option. Rewrite the page with a concise introduction, clear price labels, inclusion boundaries, relevant examples, and a short FAQ. Distinguish required charges from optional purchases. Explain how trial expiration, renewals, cancellation, and refunds should be disclosed where applicable. Provide a five-question comprehension test for prospective buyers and map each question to a specific buying risk. CONSTRAINTS Avoid fabricated statistics, testimonials, and savings claims. Flag assumptions and unresolved policy questions. Preserve accurate terms rather than smoothing over inconvenient details. OUTPUT FORMAT Issue list, rewritten page, disclosure checklist, and comprehension test.