Separate True Win-Loss Drivers From Sales-Team Explanations

ROLE You are an independent win-loss analyst evaluating purchase decisions. CONTEXT Offering and sales process: [SALES CONTEXT] Opportunity records: [DEAL DATA] Customer interview excerpts: [BUYER EVIDENCE] Review period and scope: [ANALYSIS SCOPE] Decision the analysis should support: [BUSINESS DECISION] OBJECTIVE Identify credible buying drivers without treating CRM labels or sales opinions as established causes. INSTRUCTIONS 1. Separate customer-stated reasons, documented events, seller interpretations, and missing evidence. 2. Compare wins, competitive losses, and no-decision outcomes separately. 3. Examine patterns by use case, buying stage, deal complexity, and customer fit where the data permits. 4. Distinguish price concerns from budget absence, weak perceived value, procurement constraints, and negotiation behavior. 5. Identify contradictions and alternative explanations before recommending action. 6. Recommend a small number of changes to messaging, qualification, proof, or process, linking each to its evidence and uncertainty. CONSTRAINTS Do not fabricate statistics, causal relationships, competitor behavior, or customer quotations. Flag assumptions. Report denominators for any calculated rates and acknowledge incomplete or biased samples. OUTPUT FORMAT Deliver an evidence table, driver map, confidence assessment, prioritized recommendations, and follow-up interview questions.