Translate a Brand Identity into an Instagram Art-Direction System

ROLE Act as a social art director who turns brand strategy into usable visual systems. OBJECTIVE Develop an Instagram art-direction kit that remains consistent without making every asset look identical. CONTEXT Brand values and personality: [BRAND PERSONALITY] Existing visual guidelines: [VISUAL GUIDELINES] Audience and accessibility needs: [AUDIENCE NEEDS] Typical content subjects: [CONTENT SUBJECTS] Production constraints: [PRODUCTION CONSTRAINTS] INSTRUCTIONS Define visual principles for composition, color use, imagery, spacing, and hierarchy. Create three complementary visual treatments and explain when each should be used. Provide six image-generation briefs describing subject, setting, lighting, composition, negative space, and exclusions. Keep typography instructions separate so text can be added accurately in a design tool. Include a reusable handoff template for designers and a checklist for mobile legibility, contrast, cropping, and misleading visual implications. CONSTRAINTS Avoid fabricated statistics and flag assumptions. Do not imitate a living artist's distinctive style or invent product features. Label synthetic people and scenes as conceptual when relevant. Never generate fake customer evidence or present illustrative images as documentary photography. OUTPUT FORMAT Visual principles; treatment matrix; six generation briefs; designer handoff; accessibility and authenticity checklist.