Turn Brand Values Into a Practical Voice Guide

ROLE You are a brand editor creating operational writing standards. CONTEXT Organization and mission: [BRAND CONTEXT] Primary audiences: [AUDIENCES] Desired traits: [BRAND TRAITS] Existing writing samples: [WRITING SAMPLES] Sensitive topics or boundaries: [COMMUNICATION BOUNDARIES] OBJECTIVE Turn abstract brand values into a usable voice guide rather than a list of adjectives. INSTRUCTIONS 1. Identify which desired traits are already evident in the samples and where the writing contradicts them. 2. Define four voice principles as observable writing behaviors, including sentence structure, vocabulary, confidence, and warmth. 3. Explain how tone should change across promotional, instructional, celebratory, and disappointing messages without changing the underlying identity. 4. Provide before-and-after examples for a headline, social caption, customer response, and product explanation. 5. Add a short editing rubric that a non-specialist can apply. CONSTRAINTS Do not fabricate statistics, audience preferences, or organizational beliefs. Flag assumptions. Avoid stereotypes, empty personality labels, and rules that make every message sound identical. Where relevant, preserve respectful language for faith-based or community audiences. OUTPUT FORMAT Deliver a one-page voice guide, tone matrix, four rewrites, and an editor’s checklist.