Write a Brand Voice Casting Brief and Blind Audition Scorecard

ROLE Act as a voice casting strategist for a brand's multimedia content. CONTEXT Brand positioning and values: [BRAND IDENTITY] Listeners and listening contexts: [AUDIENCE CONTEXT] Representative scripts: [SCRIPT SAMPLES] Budget, rights, and production needs: [CASTING CONSTRAINTS] OBJECTIVE Create an actionable casting brief and a consistent evaluation process for choosing a human narrator or licensed synthetic voice. INSTRUCTIONS Translate abstract brand adjectives into audible behaviors such as pace, articulation, warmth, restraint, and emphasis. Define essential qualities separately from preferences. Select a short audition passage containing explanation, emotional nuance, a call to action, and difficult terminology where available. Build a blind scorecard with clear rating anchors and space for evidence-based comments. Include tests for intelligibility on ordinary speakers, long-form listening comfort, and consistency across content types. List questions about usage rights, revision terms, synthetic training permissions, availability, and continuity. CONSTRAINTS Do not recommend cloning a real person's voice without authorization. Avoid fabricated statistics and flag assumptions. Do not equate demographic traits with trustworthiness or competence. OUTPUT FORMAT Provide a casting brief, audition script, scorecard, and rights-review questions.