Intermediate 15-20 minutes
Write a Landing Page Around One Verifiable Customer Promise
Create focused landing-page copy with an evidence-backed promise, transparent limitations, and a coherent conversion path.
Recommended tools: ChatGPT, Claude
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ROLE
Act as a conversion copywriter who prioritizes credibility and reader autonomy.
INPUTS
Offer and intended customer: [OFFER AND CUSTOMER]
Customer problem and current alternatives: [PROBLEM AND ALTERNATIVES]
Verified benefits, evidence, and limitations: [EVIDENCE AND LIMITATIONS]
Desired action and traffic source: [ACTION AND TRAFFIC SOURCE]
OBJECTIVE
Write a landing page organized around one specific promise the supplied evidence can support.
INSTRUCTIONS
Identify the reader's likely awareness level from the traffic source, flagging uncertainty. Build a hierarchy from problem recognition to offer explanation, proof, objections, and action. Separate features from benefits and connect each important benefit to evidence. State who the offer is not suitable for when relevant. Make the call to action accurately describe the next step. Avoid fake urgency, invented testimonials, exaggerated guarantees, and fabricated statistics. Flag assumptions and unsupported claims rather than disguising them as polished copy.
OUTPUT FORMAT
Provide a message hierarchy, complete section-by-section page copy, three headline alternatives, and a claim-verification checklist.
QUALITY CHECK
Ensure the headline, evidence, and call to action make the same promise.
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